Marketing and Communications

Infection provides a full suite of marketing and communication services for its clients including:

TV, radio, print and web-based advertising

Infection uses some of the most talented graphic artists and photographers in Australia to to create advertising solutions that capture the attention and convey the right messages to your customers. Our approach is to meld creative talent with marketing experience. We work closely with clients to ensure the key messages and images are consistent with the aim of the advertising and the client’s overall branding.

Issues-based promotion

Issues-based promotion (also known as thought leadership) is a marketing technique that has been successfully used for many years by professional services firms worldwide. Issues-based promotion is a particularly powerful way to market services because it provides a high-quality sample of an organisation’s knowledge and expertise. It generally takes the form of expert papers or surveys on topics or industry sectors in which an organisation operates.

Tender writing

Infection offers professional tender writing services and has considerable experience project managing and writing major tenders for government and the private sector. Infection has the knowledge and experience to manage the many factors that influence the outcome of tenders. We ensure clients put their best foot forward.

Internal communication

Effective internal communication is a critical means of addressing an organisation’s business. Good internal communication helps to establish formal roles and responsibilities for employees. Infection assists clients to develop flexible and diverse internal communications processes that match the varying needs of their internal staff and stakeholders.

Non-traditional marketing

Many organisations are experimenting with non-traditional marketing techniques such as using street teams, actors, models and dancers or contracting mobile billboards, signage, banners. Infection has experience working on non-traditional marketing campaigns and can assist clients to formulate and implement a unique, high impact promotion that accurately hits your target market.